Pitch + Pivot
Web Design Direction
As a part of my responsibilities as operations manager of Pitch + Pivot, I work with a talented team of designers to provide direction for website design. I take these projects from the design phase through the building, populating, editing, and publishing stages until the website is completed on behalf of the client.
An online course for online review management. This course includes written content over eight lessons, which were written by Nancy. ReviewU also provides students with several flipbooks that were written by Nancy. Each lesson is accompanied by an introduction, which includes a set, filming, and narration done by Nancy as well. Graphic design was also managed by Nancy throughout this project.
eBooks & Guides
Headed by Dr. Patrick Mingledorff, Buffalo Psych is an online resource for mental health and psychiatry resources within the Buffalo-Niagara region. After noticing the large volume of need for an easy-to-navigate resource that allows patients to find the services they need, Dr. Mingledorff decided to launch Buffalo Psych.
This project is managed by Novel Insight's Nancy Roque, who is handling the web design, information architecture, and content for the organization.
Marketing & Design Collateral
As a part of my contract and freelance marketing work, I often create brand reviews, marketing proposals, and marketing guides. View some of marketing collateral with all identifying client information redacted. Included in this section of my portfolio are the spreads of two website homepages that I directed design for. Of these latter two projects, I also directed the design and content creation (over 120 pages) to finalize the two full websites.
In addition to writing for my agency and freelance clients, I also contribute to digital magazines and blogs in featured guest pieces discussing marketing, freelance work, writing, entrepreneurship, feminism, and navigating the workplace as a young professional.
A woman owned-and-operated publication, HER magazine was created to elevate professional women. Publishing content aimed at helping the modern woman navigate workplaces and entrepreneurship, I began to contribute as a writer to the website in the spring of 2018.
A task management tool built to help business manage their daily functions. Cirkus.io is dedicated to helping project managers and employees alike become more efficient. Through dynamic and educational content, Cirkus is helping businesses understand the admin side of operations with a comprehensive tool and frequently-updated content.
In 2018, I began a collaboration with medical entrepreneur, Ashlee Klevens Hayes, to expand her career coaching and motivational brand – Rx Ashlee. Between bi-monthly content, monthly newsletters, and branded social media posts and graphics, Ashlee is able to reach an audience of medical professionals who are ready for a change.
The goal? To work one-on-one with each client to help them turn their traditional roles in pharmacy and medicine into extraordinary and untraditional careers.
Following the success of her blog, Ashlee and I began working on informative content, social media posts, infographics, downloadables, and newsletter to further educate her clients and web users on nontraditional pharmacy roles and how to take their career to the next level.
The Pharmacist's Guide
In 2019, I began an on-going collaboration with Joanna Lewis of The Pharmacist's Guide. Founded by Joanna Lewis, the Pharmacist's Guide is a platform used to elevate the careers of like-minded professionals in the pharmacy and medical space. Through publishing novel articles, newsletters, downloadables, and social media posts, Joanna hopes to inspire a new wave of professionals to pursue non-traditional pharmacy roles.
Setting the Stage
I assisted Joanna with in-depth copyediting and writing services to help complete her 180+ page book, The Pharmacist's Guide to Rediscovering Your Purpose, Redefining Your Goals, and Elevating Your Practice.
Founded by educator and earth-lover, Zoe Vercelli, #iblankforearth is a global hashtag initiative to promote nature conservation and green-living through classroom activities. Students, instructors, and individuals alike can join in by posting a photo with the hashtag #iblankforearth along with what they are doing to help the planet.
Enlisted by Zoe to help with web design, marketing, social media, and consulting input, we are hoping the easy navigation and hands-on activities will inspire people to learn about Earth Week and what they can do to help.
Written for Couture USA (Alex Camille, LLC), these blog samples reflect topics pitched and approved during team meetings according to ongoing trends and news.
A client of Pitch + Pivot, BabyTEL is a Montreal-based VoIP company that has been serving businesses across Canada and the United States.
Written for private clients through the HOTH, these blogs represent the requested topics, reading level, and voice of the company. This is a snapshot of over 150 pieces of freelance copywriting.
In 2017, I worked directly with Florida fashion and lifestyle blogger, Niki Ludera, of TheAndisList, to improve the quality of her blog and optimize her posts to reach a wider audience. This project included copyediting and expanding over 180 blogs and their titles, conducting k.w research, creating a unique keyword bank for each blog, and optimizing her photos to best showcase each look.