Marketing Account Manager, Sales and Business Development Associate | Director of Creative Development | Bull Moose Marketing | 2021-Present

Joined BMM as the Creative Director before shifting into a sales and account management-focused role based on agency needs, though I continued to direct the overall marketing strategy for the clients in my portfolio. Managing a portfolio of the highest value clients. Creating the strategic direction for effective content to support sales and marketing efforts. Serving as the focal point for building and executing marketing strategies that support lead generation, sales, PR, reputation management, and social media engagement. Fostering successful campaigns for clients within the tourism, manufacturing, and technology verticals. Creating content, social media, newsletters, and ad campaigns for the agency and clients. Creating proposals, presentation decks, and contracts for prospective clients to help the company reach annual growth goals.

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Head of Marketing Operations & Content Marketer | Pitch + Pivot | 2017-2021

Creating and directing the operational and creative schedules of Pitch + Pivot. Leading team support, quality control, creative direction of web designs, and account management. Onboarding new clients. Creating blogs, guest posts, social media, graphics, ad campaigns, and eBooks for internal projects and clients. Creating, designing, and distributing monthly client reports. Managing Google Analytics and Adwords. Hiring and leading teams of copywriters and graphic designers.

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Head of Content Marketing | Couture Boutique | 2017

Created editorials reviewing beauty and fashion industry news and topics in addition to reviewing brands– such as Chanel, Louis Vuitton, and YSL. Created lifestyle-oriented product descriptions for increased sales, completed data entry, and authenticated products prior to their sale. Directed product and content photography. Managed the company social media handles.

 

Copywriter, Book Coach, SEO, Designer | Freelance + The HOTH | 2016-present

Creating custom content for private clients, including blogs, long-form technical content, white papers, social media, and more for verticals such as education, health, technology, career coaching, and marketing. Book coaching from concept to print, including editing and fact-checking services. Designing websites, newsletters, and social media campaigns. Website SEO audits and strategy.

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Head of Content Marketing | Happy Grasshopper | 2016

Managed content creation and quality control. Created email campaigns. Provided customer service and team management to maintain customer retention, efficiency, and content + email campaign deployment schedules. Designed company welcome kits and swag. Improved the company CRM, client interview strategies, and writing + editing processes.

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Special Collections Archive Assistant | USF | 2015-2016

Performed management and weeding tasks for the maintenance of the University of South Florida's historical photography collection within the Special Collections department. Selected photographs will be used in future digital collections.

 

Graduate Research Assistant | USF | 2015-2016

Provided writing and research assistance to professors within the University of South Florida's library and information science department. Duties included copyediting, data gathering and presentation, networking, and assisting in department-wide initiatives.

 

Special Collections Research Assistant | USF | 2015-2016

Worked as part of a team to improve the University of South Florida's collection of original Boucicault works and manuscripts. Personally worked to digitize, transcribe, and create introductions to individual plays by the playwright Dion Boucicault. Research on the subject was also being compiled in order to create new articles on Boucicault, his life, and plays.

 

Writing Consultant | USF, FSU, HCC | 2013-2016

Provided consultation and tutoring services to students at the University of South Florida's writing center. Provided one-on-one sessions focused on research, grammar and punctuation, formatting, revisions, brainstorming, citations, resume building, student confidence, and ESL work. Visited classrooms and collaborated with professors. Joined the USF ASC social media board and managed the center's Instagram handle.

 

Prior work experience was conducted at the Florida State University Reading and Writing Center and the Hillsborough Community College Academic Success Center.

 

Virtual Teacher's Assistant | Academica | 2013-2014

Aided teachers through the Academica Virtual Education & Somerset Virtual Academy and contacted students to aid with tutoring or assignment submission. Provided online tutoring for the Academica Virtual Education "Academic Help Desk," a program offering individual and group mentorship to participants as well as online classroom support to both teachers and students in Broward County, Florida.

 

Desk and Accounts Manager | Cozine Supply | 2013

Managed bank accounts for the Cozine Supply plumbing warehouse in Ft. Lauderdale Florida. Responsibilities included individualized, monthly invoicing for customer accounts, balancing account sums, secretarial work, and customer service to ensure quality throughout the business.

 

Research Assistant | FSU | 2012-2014

Offered research assistance to Professors within the Florida State University English department. Responsibilities included familiarity with the various subject areas, data retrieval, and constructing professional presentations of the gathered material.